Each day we encounter hundreds of advertisements that human mind becomes overloaded with information. Advertisements have gained so much power that people tend to accept it without any critical thought. Schwarz and Clore (1983) suggested that mood, due to a preexisting state, may be mistaken for a reaction to a target stimulus and serve as an input for judgments. Instead of integrating detailed information to reach a judgment, people base their judgments on the how-do-i-feel-about-it heuristic. To the extent that they feel happy, they generate more favorable judgments, perhaps in an unconscious process. Human mind has an adaptive feature, in a sense; it accepts anything when seen or done regularly. For example, if a person wakes up at five (5) in the morning, it will become his daily routine, likewise, if an individual sees a commercial everyday on multiple occasions he shall assume the brand and product is of good quality. However, at other times people buy irrationally.
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Therefore, to beat one competitor, advertisements are prepared in essay such a manner that it has moved away from informing public of the benefits to partial truths, while the rest are hidden from the consumers. The producer in his advertising is not interested directly in providing information for consumers. He is interested in selling more of the product. Subject to few constraints, the advertising message says anything the seller of a brand wishes. A mechanism is required to make selling job of advertising generate information to the consumer, (Nelson 1974,. Many a times, commercials have terms and conditions stated at the bottom in very fine prints. These are very difficult to read unless magnified. Many examples are present in the The fiji times newspaper advertisements article. This is simply done so that potential buyers reframe amway from knowing other details, for example, other hidden costs. Unlike good, bad side of advertising has expanded so much that we have become immune.
It is however, one of the characteristics of advertisements is to behave in a persuasive manner and attract is customers in buying the product. Therefore, it gives the shoppers sovereignty to have a variety to choose from in both quality and price. Good side of advertisements has overwhelmed many people with information and of what the highlight of the day mini is, for instance, the rugby world Cup currently. It sometimes also acts as a mind refresher. However, the same cannot be said for bad side of advertising. Contrasting points include hiding or releasing partial truth in terms of competition, hundreds of commercials per day make people become immune to them and it also affects children and women. Bad side of advertising, unlike, good side goes beyond the point of informing people. Commercial companies, mostly Oligopolies have cut-throat competitions.
Public welfare in a sense of particular social issues that people may encounter daily, for instance, anti-drug campaign which affects teenagers, Its ok to say no; violence against women, real man dont hit women; and enforcement of human rights, everyone has the right to life. All these awareness campaigns become a good and informative form of education for the societies at large. Public becomes aware of the social implications currently faced, for example, yellow ribbon campaign (second chance to the prisoners) and/or Pink ribbon (breast cancer). It emphasizes the importance of individuals being lenient towards media education. Moreover, freedom and choice are the fundamental aspects that encompass good side of advertising. There tends to be a maximum of five (5) minute media ads with multiple options to choose from. For example, soft drinks commercials include pepsi, coca-cola, sprint, and Tarumba viewed on national channel, fiji One. This gives persons freedom to choose according to ones taste and preference.
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Compare and Contrast the good and Bad side of Advertising. Advertisements are portrayed as a paid form of non-personal appearance and/or technique used as influenced language for the purpose of persuading or influencing the general public. It is a advertising strategy that creates command for a meticulous good or service which is mostly done by marketable companies, and acts as means of passing information mainly through public notices. There are many different forms of advertising, namely, face-to-face advertisements highly recommended for high price review products, newspaper/ Magazine advertisements acting widely to create consciousness of the product or service, media advertisement (television and radio) reaching a superior scope of area in terms of promotion and. Advertisements acting as a form of influence has a quite everlasting effect on potential customers, therefore, it is important to evaluate the similarities and differences between good and bad writing side advertising. Both good and bad side of advertising has the ability to create a deep impression, promote public welfare and produce a variety of choices. Firstly, good side advertising holds the power to create deep impressions in the minds of its potential customers.
This is highly equitable with commercial companies who would bargain or promote ones product so that people who were thinking of purchasing it would buy it, and those who were not interested in purchasing would automatically be attracted and manipulated into buying. Golden and Johnson (1983) have conducted research suggesting that factual and emotional ads produce differential communication responses. One most applicable example shall be the hyundai commercials published by carpenters Motors viewed on national channel, fiji One. Individuals are attracted to something only when it has an emotional attachment towards. Secondly, good side of advertising creates public welfare in societies.
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Relies on facts to inform and explain Expository Writing : Analytical Essay, essay on Examination as a curse for students? Essay essay writing Resources i have to do a research paper for human geography and it has to One Answer to essay on Examination as a curse for students 225687. We will writustom essay sample. The good and Bad Side of Advertising. For only.90/page, order Now, this essay discusses the similarities and differences in terms of advertising. To start with, it points the similarities of good and bad side of advertising in terms of creating deep thought in the customers mind, endorse welfare and supports freedom and provides choices. The other part of the essay details on the differences between the two sides. It portrays that companys release limited truth when competing; people accept advertisements as they appear without appraisal it and lastly commercials affect children and women the most. The study paper brings to close by affirming that advertisements should be made with certain provisions and people should not take advertisements at face value.
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